LINKEDIN: The Double-Edged Sword of Professional Networking

BLESSING - Gateway:

1. Connects users with colleagues, mentors, and recruiters for opportunities.

2. Platform for users to showcase skills, achievements, and expertise. Also for marketing services, generating leads, and reaching target audiences.

3. LinkedIn learning helps us with industry insights for personal and professional growth.

CURSE- Shift in Content Culture:

1. Rise of emotional and motivational stories designed for engagement, not relevance.

2. Memes, irrelevant videos, and many such videos that distract us from LinkedIn’s professional purpose.

3. Polls and trivial questions aimed solely at boosting interaction. Many contents that lack substance dominate the feed. They attract viewers by using impact words like growth, success, excellence and many more.

AFTERMATH:

1. Dilution has depleted valuable content amidst sensational posts.

2. Algorithmic boosts Viral content burying informative posts.

3. Users indirectly compelled to prioritize visibility over authenticity.

DELIVERANCE:

1. The LinkedIn algorithms should prioritize professional, high-value content.

2. Users should have the ability to curate their feeds for industry-specific updates.

3. Users should start encouraging meaningful, authentic posts over engagement-driven content, including LinkedIn shorts as well.

Undoubtedly LinkedIn still remains an admirably powerful and professional tool, but must balance engagement with maintaining its professional ethos. By focusing on quality and authenticity, LinkedIn can maintain its integrity and can restore the platform to its original vows.